Cookie Policy (CA)

Performance ecosystem

Services built around profitable growth.

Core focusPaid Ads, SEO, Tracking and Conversion-ready WebsitesCampaigns are planned, measured and improved across the full customer journey.

Paid Advertising

Search, social and AI-driven ad channels for reach, leads and revenue.

Google AdsInstagram AdsChatGPT AdsFacebook AdsWhatsApp AdsLinkedIn AdsGemini AdsTikTok Ads

Measurement

Reliable data foundation for decisions, optimization and reporting.

Google Tag ManagerGoogle Analytics 4EventsROI Signals

Organic and Website

Content, technical SEO and fast sites designed to convert traffic into business.

Blog PostsTechnical SEOShopifyWordPressVercel

Contact

Fast response

Choose the best way to start the conversation.

Use phone for urgent questions, email for detailed context, WhatsApp for quick alignment, or the form for a structured request.

Open contact page

PhoneDirect support for immediate questions and quick decisions.

EmailSend project details and receive a clear answer from the team.

WhatsAppStart a fast, friendly chat when you want short feedback.

Contact FormSubmit a structured request directly through the website.

About Us

Agency profile

Data-driven advertising with a clear performance culture.

97 Ads helps businesses grow online with tailored Google Ads campaigns, efficient budget use, transparent reporting and continuous optimization.

Meet 97 Ads

MissionIncrease leads, revenue and visibility through focused campaigns.

VisionBecome a go-to partner for data-driven online advertising.

ValuesPerformance, innovation and transparent communication.

TeamGoogle Ads specialists, data analysts and creative strategists.

Promoter Program

Commission20%

Earn 20% of the first paid invoice for each successfully referred new client.

Become a promoter

Step 1Receive your referral code

Your personal code connects new client inquiries to your recommendation.

Step 2Recommend the agency

Share 97 Ads with business contacts, freelancers, agencies or entrepreneurs.

Step 3Get paid after invoice payment

Once the first invoice is fully paid, the commission is paid by bank transfer.

Best fit for

FreelancersConsultantsAgenciesSales professionalsNetworkersEntrepreneurs

Blogs

Knowledge hub

Read practical ideas before you spend more ad budget.

Content topics focus on paid advertising, Google Ads insights, marketing strategy and AI trends for growth-oriented businesses.

Browse articles

SEA TipsPractical improvements for search advertising performance.Google Ads InsightsAccount, campaign and optimization thinking for better results.Marketing StrategiesFrameworks for lead generation, revenue and sustainable growth.AI TrendsHow AI changes ads, targeting, creative workflows and customer journeys.

ROI Calculator

Free planning tool

Estimate whether your marketing can become profitable before scaling.

The calculator focuses on possible leads, revenue, profit margin, trajectory and potential insights. Values are planning scenarios, not guaranteed results.

Open ROI calculator

Potential leads0

Potential revenue$0

Potential margin0%

Potential growth path0%

ROI CalculatorLead planningRevenue overviewProfit marginMarketing strategyPotential insights

Services Contact About Us Promoter Program Blogs ROI Calculator

COOKIE Policy

This page was last changed on June 7, 2026, last checked on June 7, 2026 and applies to citizens and legal permanent residents of Canada.

1. Introduction

Our website, https://97-ads.com (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.

2. What are cookies?

A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.

3. What are scripts?

A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

4. What is a web beacon?

A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

5. Third parties

We have made agreements about the use of cookies with other companies that place cookies. However, we cannot guarantee that these third parties handle your personal data in a reliable or secure manner. Parties such as Google are to be considered as independent data controllers. We recommend that you read the privacy statements of these companies.

6. Cookies

6.1 Technical or functional cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid.

6.2 Statistics cookies

We use statistics cookies to optimize the website experience for our users. With these statistics cookies we get insights in the usage of our website.

6.3 Advertising cookies

On this website we use advertising cookies, enabling us to gain insights into the campaign results. This happens based on a profile we create based on your behavior on https://97-ads.com. With these cookies you, as website visitor, are linked to a unique ID but these cookies will not profile your behavior and interests to serve personalized ads.

You can object to the tracking by these cookies by clicking the “Manage Consent” button.

6.4 Marketing/Tracking cookies

Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.

6.5 Social media

On our website, we have included content from WhatsApp, LinkedIn, Instagram, TikTok and Facebook to promote web pages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like WhatsApp, LinkedIn, Instagram, TikTok and Facebook. This content is embedded with code derived from WhatsApp, LinkedIn, Instagram, TikTok and Facebook and places cookies. This content might store and process certain information for personalized advertising.

Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. WhatsApp, LinkedIn, Instagram, TikTok and Facebook are located in the United States.

7. Placed cookies

WordPress

Functional

Consent to service wordpress

Usage

We use WordPress for website development. Read more about WordPress

Sharing data

This data is not shared with third parties.

Functional

Name

WP_PREFERENCES_USER_*

Expiration

persistent

Function

Store user preferences

Name

wpEmojiSettingsSupports

Expiration

session

Function

Store browser details

Name

wp-settings-*

Expiration

persistent

Function

Store user preferences

Name

wp-settings-time-*

Expiration

1 year

Function

Store user preferences

Name

wordpress_test_cookie

Expiration

session

Function

Read if cookies can be placed

Name

wordpress_logged_in_*

Expiration

persistent

Function

Store logged in users

Name

wp_consent_*

Expiration

1 month

Function

Store cookie consent preferences

Automattic

Statistics

Consent to service automattic

Usage

We use Automattic for website development. Read more about Automattic

Sharing data

For more information, please read the Automattic Privacy Statement.

Statistics

Name

tk_qs

Expiration

30 minutes

Function

Provide functions across pages

Complianz

Functional

Consent to service complianz

Usage

We use Complianz for cookie consent management. Read more about Complianz

Sharing data

This data is not shared with third parties. For more information, please read the Complianz Privacy Statement.

Functional

Name

cmplz_functional

Expiration

365 days

Function

Store cookie consent preferences

Name

cmplz_preferences

Expiration

365 days

Function

Store cookie consent preferences

Name

cmplz_marketing

Expiration

365 days

Function

Store cookie consent preferences

Name

cmplz_consented_services

Expiration

365 days

Function

Store cookie consent preferences

Name

cmplz_banner-status

Expiration

365 days

Function

Store if the cookie banner has been dismissed

Name

cmplz_statistics

Expiration

365 days

Function

Store cookie consent preferences

Name

cmplz_policy_id

Expiration

365 days

Function

Store accepted cookie policy ID

Name

cmplz_user_data

Expiration

365 days

Function

Read to determine which cookie banner to show

Google Adsense

Statistics, Marketing

Consent to service google-adsense

Usage

We use Google Adsense for showing advertisements. Read more about Google Adsense

Sharing data

For more information, please read the Google Adsense Privacy Statement.

Statistics

Name

_gcl_ls

Expiration

Function

Store and track interaction

Marketing

Name

_gcl_au

Expiration

persistent

Function

Store and track conversions

Name

google_adsense_settings

Expiration

persistent

Function

Provide ad delivery or retargeting

Google Analytics

Statistics

Consent to service google-analytics

Usage

We use Google Analytics for website statistics. Read more about Google Analytics

Sharing data

For more information, please read the Google Analytics Privacy Statement.

Statistics

Name

_ga

Expiration

2 years

Function

Store and count pageviews

Name

_ga_*

Expiration

1 year

Function

Store and count pageviews

Zendesk

Statistics

Consent to service zendesk

Usage

We use Zendesk for Customer Relations Management. Read more about Zendesk

Sharing data

This data is not shared with third parties.

Statistics

Name

ZD-suid

Expiration

20 minutes

Function

Store a unique session ID

Name

ZD-buid

Expiration

persistent

Function

Store a unique user ID

Polylang

Functional

Consent to service polylang

Usage

We use Polylang for locale management. Read more about Polylang

Sharing data

This data is not shared with third parties.

Functional

Name

pll_language

Expiration

persistent

Function

Store language settings

Stripe

Functional

Consent to service stripe

Usage

We use Stripe for payment processing. Read more about Stripe

Sharing data

For more information, please read the Stripe Privacy Statement.

Functional

Name

__stripe_mid

Expiration

1 year

Function

Provide fraud prevention

Name

__stripe_sid

Expiration

30 minutes

Function

Provide fraud prevention

Google Tag Manager for Wordpress

Functional

Consent to service google-tag-manager-for-wordpress

Usage

We use Google Tag Manager for Wordpress for website statistics. Read more about Google Tag Manager for Wordpress

Sharing data

This data is not shared with third parties.

Functional

Name

__TAG_ASSISTANT

Expiration

Function

Provide admin functions

Wistia

Marketing, Statistics

Consent to service wistia

Usage

We use Wistia for video display. Read more about Wistia

Sharing data

For more information, please read the Wistia Privacy Statement.

Marketing

Name

wistia

Expiration

persistent

Function

Store performed actions on the website

Statistics

Name

wistia-video-progress-*

Expiration

persistent

Function

Store if the user has seen embedded content

Google various services

Functional

Consent to service google-various-services

Usage

We use Google various services for website development. Read more about Google various services

Sharing data

For more information, please read the Google various services Privacy Statement.

Functional

Name

google_auto_fc_cmp_setting

Expiration

persistent

Function

Store cookie consent preferences

Google reCAPTCHA

Functional, Marketing

Consent to service google-recaptcha

Usage

We use Google reCAPTCHA for spam prevention. Read more about Google reCAPTCHA

Sharing data

For more information, please read the Google reCAPTCHA Privacy Statement.

Functional

Name

_grecaptcha

Expiration

6 months

Function

Provide spam protection

Marketing

Name

rc::c

Expiration

session

Function

Read and filter requests from bots

Name

rc::b

Expiration

session

Function

Read and filter requests from bots

Name

rc::a

Expiration

persistent

Function

Read and filter requests from bots

WooCommerce

Functional

Consent to service woocommerce

Usage

We use WooCommerce for webshop management. Read more about WooCommerce

Sharing data

This data is not shared with third parties.

Purpose pending investigation

Name

wc_*

Expiration

Function

Functional

Name

wp_woocommerce_session_*

Expiration

session

Function

Store performed actions on the website

Name

woocommerce_items_in_cart

Expiration

session

Function

Store items in shopping cart

Name

woocommerce_cart_hash

Expiration

1 day

Function

Store items in shopping cart

Sourcebuster JS

Statistics

Consent to service sourcebuster-js

Usage

We use Sourcebuster JS for visitor tracking. Read more about Sourcebuster JS

Sharing data

This data is not shared with third parties.

Statistics

Name

sbjs_migrations

Expiration

6 months

Function

Store the user’s usage history

Name

sbjs_current_add

Expiration

6 months

Function

Store and count pageviews

Name

sbjs_first_add

Expiration

6 months

Function

Store and count pageviews

Name

sbjs_current

Expiration

6 months

Function

Store browser details

Name

sbjs_first

Expiration

session

Function

Store and track interaction

Name

sbjs_udata

Expiration

6 months

Function

Store a unique session ID

Name

sbjs_session

Expiration

30 minutes

Function

Store and count pageviews

mailpoet

Marketing

Consent to service mailpoet

Usage

We use mailpoet for mailing list subscriptions. Read more about mailpoet

Sharing data

For more information, please read the mailpoet Privacy Statement.

Marketing

Name

mailpoet_page_view

Expiration

persistent

Function

Provide subscription service

PHP

Functional

Consent to service php

Usage

We use PHP for website development. Read more about PHP

Sharing data

This data is not shared with third parties.

Functional

Name

exp*

Expiration

Function

Provide functions across pages

Functional

Consent to service whatsapp

Usage

We use WhatsApp for chat support. Read more about WhatsApp

Sharing data

For more information, please read the WhatsApp Privacy Statement.

Functional

Name

wa_lang_pref

Expiration

6 days

Function

Store language settings

Name

wa_ul

Expiration

session

Function

Provide access

Miscellaneous

Purpose pending investigation

Consent to service miscellaneous

Usage

Sharing data

Sharing of data is pending investigation

Purpose pending investigation

Name

menu-panel-experiment-assignment-v2-calypso_help_center_menu_popover_v2-menu_popover

Expiration

Function

Name

cmplz_task_filter

Expiration

365 days

Function

Name

adobeCleanFontAdded

Expiration

Function

Name

WP_DATA_USER_274126286

Expiration

Function

Name

jetpack-ai-jwt

Expiration

Function

Name

6453b7fc45cea5c267e60fed.givenName

Expiration

Function

Name

WPCOM_7_DAYS_PERSISTENCE_TS

Expiration

Function

Name

jetpack-ai-breve-enabled

Expiration

Function

Name

6453b7fc45cea5c267e60fed.email

Expiration

Function

Name

*.clientId

Expiration

Function

Name

WPCOM_7_DAYS_PERSISTENCE

Expiration

Function

Name

notices_dismissed__traffic_page_settings

Expiration

Function

Name

jetpack_stats_chart_type_250967932

Expiration

Function

Name

hideGetStartedMessage

Expiration

Function

Name

menu-panel-experiment-assignment-v2-calypso_help_center_menu_popover_increase_exposure-menu_popover

Expiration

Function

Name

jetpack_site_switcher_sites_274126286

Expiration

Function

Name

jetpack-ai-breve-first-hover

Expiration

Function

Name

jetpack-ai-breve-data-unconfident-words-en

Expiration

Function

Name

jetpack-ai-breve-data-spelling-mistakes-en

Expiration

Function

Name

jetpack-ai-breve-disabled-features

Expiration

Function

Name

cfEmail

Expiration

Function

Name

wp-*

Expiration

Function

Name

MeULCN7P-vEbEN_MiapC,19172431922

Expiration

Function

Name

*_expiresAt

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::allvisitor

Expiration

Function

Name

survi::languageCodes

Expiration

Function

Name

survi::tldToLanguageMap

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::statusrequestHandler_contacts

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::statusrequestHandler_respondent

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::visitViews

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::visitInitialUrl

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::visitReferrerUrl

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::singleTabId:2a2ab7f201bf8146

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::FeedbackButton::allvisitor

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::FeedbackButton::statusrequestHandler_respondent

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::FeedbackButton::statusrequestHandler_contacts

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::FeedbackButton::visitSampledSurveys

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::FeedbackButton::visitViews

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::FeedbackButton::visitInitialUrl

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::FeedbackButton::visitReferrerUrl

Expiration

Function

Name

lastExternalReferrerTime

Expiration

Function

Name

lastExternalReferrer

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::visitSampledSurveys

Expiration

Function

Name

_fbp

Expiration

Function

Name

multiFbc

Expiration

Function

Name

_fbc

Expiration

Function

Name

_tt_event_builder_nux

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::VisitorStore::statusrequestHandler_contacts

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::VisitorStore::statusrequestHandler_respondent

Expiration

Function

Name

_tt_event_builder_user_journey

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::VisitorStore::visitor

Expiration

Function

Name

tt_appInfo

Expiration

Function

Name

tt_sessionId

Expiration

Function

Name

tt_pixel_session_index

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::unifiedSessionViews

Expiration

Function

Name

_tt_enable_cookie

Expiration

Function

Name

_ttp

Expiration

Function

Name

ttcsid_D72J26RC77UDI62N4U30

Expiration

Function

Name

ttcsid_D72J69BC77U5P0Q27F0G

Expiration

Function

Name

ttcsid

Expiration

Function

Name

wpc*

Expiration

Function

Name

tabs_log

Expiration

Function

Name

cf_*

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::singleTabId:4c06d744332eb650

Expiration

Function

Name

recaptcha_upsell_timestamp

Expiration

Function

Name

TESTCOOKIESENABLED

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::singleTabState:b8bd19d743df1f56

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::singleTabId:b8bd19d743df1f56

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::singleTabState:4c06d744332eb650

Expiration

Function

Name

li_adsId

Expiration

Function

Name

__ssid

Expiration

Function

Name

storeApiCartHash

Expiration

Function

Name

wc-blocks_dismissed_incompatible_extensions_notices

Expiration

Function

Name

storeApiCartData

Expiration

Function

Name

wcpay_appearance_blocks_checkout

Expiration

Function

Name

wcpay_appearance_bnpl_cart_block

Expiration

Function

Name

customer-effort-score-exit-page

Expiration

Function

Name

image-studio-session-id

Expiration

Function

Name

woocommerce_geo_hash

Expiration

Function

Name

survi::e4794374cce15378101b63de24117572::singleTabState:2a2ab7f201bf8146

Expiration

Function

Name

big-sky-chat-open

Expiration

Function

Name

big-sky-chat-docked

Expiration

Function

Name

sentryReplaySession

Expiration

Function

8. Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “Accept”, you consent to us using all cookies and plug-ins as described in the pop-up and this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.

8.1 Manage your consent settings

You have loaded the Cookie Policy without javascript support. On AMP, you can use the manage consent button on the bottom of the page.

You can also disable the use of cookies via your browser, but please note that our website may no longer work properly.

9. Enabling/disabling and deleting cookies

You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser. Or you can indicate your preferences on the following page: youradchoices.ca

Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our website again.

10. Your rights with respect to personal data

You have the following rights with respect to your personal data:

you may submit a request for access to the data we process about you;
you may object to the processing;
you may request an overview, in a commonly used format, of the data we process about you;
you may request correction or deletion of the data if it is incorrect or not or no longer relevant. Where appropriate, the amended information shall be transmitted to third parties having access to the information in question.
You have the right to withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. You will be informed of the implications of such withdrawal.
You have the right to address a challenge concerning non-compliance with PIPEDA to our organization and, if the issue is not resolved, to the Office of the Privacy Commissioner of Canada.

To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you.